Facebook: Not Just for Kids Anymore

Fortune.com reported today that the fastest growing group of new U.S. users on Facebook are women 55-to-65 years old. That group, the site says, has grown 175% from September 30 to February 1, while American women overall increased about 43%.

This report wasn’t news to me as the on-going joke among my friends is I’m “old.” So it’s no surprise that research confirms I’m among good company when it comes to discovering the power of social networking – a.k.a. Facebook.

Being “blessed” with a late December birthday I was always one of the oldest kids in my class.  Apparently this “old” mindset has extended to all parts of my life; I like to go to bed early, have great affection for the state of Arizona and am still using a candy bar cell phone circa 2003. And up until two months ago I would have laughed and ducked my head back into the sand if you asked me if I was on Facebook.

My personal initiation to social networking came about as most things do, over drinks.  Over dinner with several young, hip ladies the subject of Facebook was raised and under the guise of saying how socially unaware I was I volunteered that I did not have a Facebook page.  That comment was met with shock and awe.  My feeble defense was I saw Facebook as a tool for college co-eds – furiously updating their status every few seconds and tagging each other in pictures of their late night high jinks.  But giving into a second glass of wine, peer pressure and the promise that it would be like walking into my college dining hall I bit the bullet.

One Saturday morning later and I’m hooked.  Granted the majority of what I do is social, but at least half of my Facebook “friends” are co-workers and in my line of work the better your social network the better connected you are to resources that will serve your clients. By overcoming my own fear, I’m learning first-hand about new tools my clients can use to cultivate their own networks, mobilize supporters and communicate more effectively in this new online environment.

So my advice is drink the kool-aid (or whatever libation tickles your fancy) and give into the world of social networking…I’d be happy to add you as friend.

Facebook: Not Just for Kids Anymore

Fortune.com reported today that the fastest growing group of new U.S. users on Facebook are women 55-to-65 years old. That group, the site says, has grown 175% from September 30 to February 1, while American women overall increased about 43%.
This report wasn’t news to me as the on-going joke among my friends is I’m “old.” So it’s no surprise that research confirms I’m among good company when it comes to discovering the power of social networking – a.k.a. Facebook.
Being “blessed” with a late December birthday I was always one of the oldest kids in my class.  Apparently this “old” mindset has extended to all parts of my life; I like to go to bed early, have great affection for the …

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