Tony Calandro, a senior sustainability advisor from VOX Global, and AT&T’s Chief Sustainability Officer, Charlene Lake, recently co-authored a revealing story about corporate sustainability in a new book entitled The Handbook of Strategic Public Relations and Integrated Marketing Communications, published by McGraw-Hill. The chapter is a roadmap for companies looking to integrate sustainability into their business operations. Among the topics:
Over the past six years, Tony has been working closely with Charlene Lake and her team to integrate social and environmental issues into one of the largest companies in the world. In the new book, they share useful tips and insights that can be applied inside other companies that are trying to identify the intersection between their business and communities where they operate.
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