The Elements of Sustainability
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Why pursue a sustainable business practice?
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Sustainability means different things to different people and different companies. And, because there is no universally accepted definition, it makes it more challenging to embed social and environmental issues into a company’s business strategies.
With a growing population and limited vital resources, successful organizations have come to understand that smart sustainability programs are good for both the future of the planet and their own bottom line. VOX’s sustainability practice helps companies better define their own voice in order to successfully compete in today and tomorrow’s market place. Our professionals understand the internal and external dynamics that influence business decisions and use that knowledge to integrate economic, environmental and social considerations into core business strategies. In short we help clients increase their efficiency and profitability, protect their reputations and better position themselves to capture new markets.
Governance
CLOSESustainability initiatives often cross departmental lines and a well-designed system makes it easier to coordinate across all business units inside a company. VOX works with clients to integrate social and environmental issues into their overall business strategies. We help organizations:
- Revise existing organizational structures or create new ones to work toward sustainability objectives
- Develop sustainability mission statements
- Identify goals and key performance indicators to measure the success of sustainability initiatives
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Materiality Assessment
CLOSEWith limited time and resources, no organization can fully address every sustainability challenge that confronts it. VOX works with clients to identify and prioritize the specific environmental and social issues that may impact their business success. Performing a materiality assessment enables a company to identify its greatest risks or opportunities. Working with the company, we help determine whether each issue is:
- Critical to success and should be a primary focus of the client's sustainability goals/efforts and related public reporting;
- Important, but not a major focus of time and investment, suggesting that it be managed, measured and referenced in public reporting;
- Relevant, as an emerging or background issue that should be tracked; or,
- Deferred for future action or excluded altogether.
Benchmarking
CLOSEAs businesses explore what it means to operate more sustainably, they must first assess their current practices as a starting point against which to measure progress. VOX helps clients establish benchmarks that allow them to differentiate themselves from competitors and to chart their own success. Our approach includes:
- Identifying trends and expectations within industries
- Conducting analyses of a client competitors
- Auditing company programs and initiatives to establish baselines
Surveys and Rankings
CLOSECustomers, investors and analysts frequently inquire about a company's environmental, social, and governance (ESG) performance. In 2010, over 1,000 different surveys were sent to American companies, the results of which were included in more than 100 ranking systems. Participation in these surveys is critical, but many companies are experiencing "survey fatigue" due to the sheer volume of these requests. VOX helps clients determine which surveys are most important and how best to communicate sustainability information required by each. Specifically, we understand:
- Which data is used to inform the major rankings and indices
- The methodology that is used to assess the data
- Best practices for improving a client's ranking
Thought Leadership
CLOSEThought leadership allows companies to strengthen their corporate reputations and to better position themselves to achieve business objectives. VOX works to identify topics that are both relevant to clients' businesses and important to the industry or society. We help clients refine their messaging and work with them to develop materials and submissions to convey their message. We identify influential venues and ways to showcase their thinking, including:
- Executive op-eds
- Congressional testimony
- Keynote and panel presentations
- Conference sponsorships
- By-lined or co-authored articles
NGO and Third Party Partnerships
CLOSEPartnerships and open dialogue with nongovernmental organizations ( NGOs) and third party interest groups can often prevent or mitigate some of the conflicts that arise between business and the advocacy community. Productive engagement with these influential groups can boost a business's reputation and credibility among important audiences, including investors, customers and policy makers. We maintain strong relationships with think tanks, NGOs, environmental groups and consumer advocates that allow our clients to build mutually beneficial partnerships with them. Our approach includes:
- Identifying advocacy groups whose missions intersect with those of our clients
- Providing introductions and facilitating relationship building
- Negotiating broad agreement on partnership parameters and goals
- Communicating partnership outcomes to key stakeholders
Communication
CLOSEToday's media are more open, diverse and responsive to a public demanding greater transparency from corporations. At VOX, we understand the 24/7 news cycle and work with clients to use a variety of communication platforms to craft and tell a company's sustainability story in a credible and compelling way. We know the right media outlets for each story and we have longstanding relationships with leading CSR reporters and business writers focused on sustainability. We can work with traditional, trade and online media to reach key external stakeholders including:
- Customers
- Investors
- Legislators and regulators
- Opinion leaders and advocacy groups
Philanthropy
CLOSEPhilanthropic giving is an important way for organizations to demonstrate their commitment to "people and planet" to their employees, customers and key stakeholders. VOX works with clients to structure strategic approaches to giving that make a real impact on individuals and society while also helping to acheive business objectives. We help organizations:
- Create a strategic framework and evaluation plan for giving programs
- Identify and prepare for executive positioning and media opportunities to increase visibility and reputation among key stakeholders
- Connect businesses with non-profit partners and key individuals to broaden impact
Public Affairs
CLOSEA corporation's citizenship and sustainability platform can play an important role in shaping relationships with policy makers and regulators. VOX helps clients identify issues of importance to these leaders and frame programs and communications in a manner to earn credibility. Our team has years of experience working for state legislators, regulatory agencies, members of Congress, and the president of the United States. Our approach includes:
- Identifying outside interest groups whose missions intersect with those of our clients and engaging their support
- Facilitating relationship building with key policy makers
- Tracking legislative and regulatory activity that could impact client business
- Crafting proposals and strategies for winning legislative and regulatory battles
Reports
CLOSECompanies today face increased pressure to be transparent about how their policies and operations impact the communities in which they operate. This pressure is coming from a diverse set of stakeholders and interest groups – consumers, investors, policy makers, customers, NGOs, and employees. VOX helps organizations:
- Plan, develop and draft Corporate Social Responsibility and/or sustainability reports
- Design reports and integrate them into company Web sites
- Align reports with the Global Reporting Initiative (GRI) – the premier independent sustainability reporting framework
- Communicate key elements of the report to stakeholders and interested groups









