The American health care system has always been the target of tremendous scrutiny. With the implementation of sweeping health care reform legislation, increasing costs, and record numbers of Americans reaching retirement age; corporations, the health care industry and advocates can expect communications challenges to continue in the coming years. Whether forming a coalition of doctors, raising awareness about a health crisis and its impact, or promoting new policy approaches; VOX can help organizations manage their public image, influence the ongoing debate, and communicate effectively with key audiences.