Channing has more than 15 years of communications experience which began in the news industry and includes work both inside and as counsel to Fortune 50 companies, start-ups, family businesses and foundations. The common thread to his experience is his ability to help organizations tell their stories in ways that win hearts and minds.
Among his clients are the leaders of AT&T’s corporate citizenship and sustainability program. In this role, he spearheads AT&T’s external and internal communications surrounding CSR and is responsible for messaging and media strategy. He works with AT&T’s chief sustainability officer and engages with internal teams and business units incorporating CSR into their business operations.
He also advises clients on using the power of social media to reach and engage communities online. For example, he’s advising Microsoft co-founder Paul Alan’s film production company on how to tap social media tools to help teachers improve their instructional and skills. This work includes training educators in using Facebook, Twitter and blogging to grow their own influence.
Channing has also led successful campaigns to generate broad media coverage for a major Nike shoe-recycling initiative; the U.S. launch of smart USA’s fuel-efficient and consumer-friendly “smart for two” vehicle; and 511 Regional Rideshare’s program to get San Francisco Bay Area commuters to rethink their travel habits.
Previously, Channing was Director of Public Affairs at American Express and led communications for consumer credit card products and, later, for OPEN from American Express, the company’s small-business division, generating broad media coverage for OPEN’s women’s business advocacy initiative, semiannual small business surveys and product marketing campaigns.
Prior to beginning his work in the corporate sector, Channing was a production associate and researcher for ABC News’ World News Tonight with Peter Jennings.
An avid snowboarder, watch for Channing on the slopes in the winter. When the snow melts, he can be found on his motorcycle. Channing and his iron horse frequent the backroads of the Mid-Atlantic States and of his native California in search of the road less traveled.