Vice President, Dallas, TX
Emily handles the daily distribution of public affairs communications to internal and external stakeholders for one of VOX’s largest clients. Her responsibilities include reviewing messaging and brand consistency for the Fortune 50 client whose communications are sent to all 50 U.S. states, Puerto Rico, the Virgin Islands and Europe. Her varied expertise – news media, communications, marketing and public relations/public affairs – provides a unique perspective and a broad range of business-oriented solutions.
Emily began her career as a political newspaper reporter which won her a top Texas Associated Press award and other honors for her ability to write stories that explained complicated government/public policy issues to the masses. She also worked as assignments editor on the City Desk, was a columnist on Latino and border issues and was a member of the editorial board, which determined the newspaper’s editorial positions on issues.
Emily transitioned into communications, working as communications officer at one of the 20 state regional education centers, an arm of the Texas Education Agency that provides financial and administrative support to Texas public schools.
In that role, Emily first learned about business practices when the center sought to increase its revenue stream by developing and marketing new services to educators. The highly successful strategy involved using the best business practices to generate additional revenues for the publicly funded organization, funds that were used to offer teachers (most of whom worked with minority student populations) additional professional development opportunities. She also worked on numerous community outreach projects for parents and students.
Additionally, Emily regularly provided media crisis management counsel to school district superintendents, and she participated in the monthly superintendent-only meetings to gain background and insight on all issues relevant to the administrators and to the school districts. This experience was later useful as a media consultant for the Dallas Independent School District. Emily also worked closely with the federal Head Start program which was part of the regional education center, university and local community college systems on many education-related projects.
Emily then earned an MBA, with a concentration in marketing and graduating with SIE honors, and spent almost a decade in healthcare as a marketing and public affairs manager for one of the largest physicians groups in the Dallas/Fort Worth area. She also worked with corporate TENET healthcare to open and market offices in the DFW metroplex, Houston, El Paso, Memphis and Hilton Head.
In addition, she worked on numerous community health initiatives and managed multiple health projects for corporations including Boeing, JCPenney, Sabre, Flow Serve, Citigroup, and the U.S. corporate Alcon office.
In her role, Emily led the marketing department that was responsible for all internal and external communications including marketing, advertising, branding and brand management, website development and maintenance, social media, company Intranet systems, event management and public relations/public affairs. She also handled media inquiries, pitches and crisis management. The public affairs functions included following health reform, organizing political fundraisers and participating in visits with legislators on Capitol Hill.
In all of her positions, Emily has relied on her bilingual (English/Spanish) skills and knowledge of Latino markets. She is a member of the American Marketing Association, the National Hispanic Society of MBAs and the Dallas Press Club.