Katherine Cook

Research Project Manager, Dallas, TX

214-259-8404 \ kcook@voxglobal.com

Katherine transforms complex data into actionable insights. She researches audiences to guide messaging, and helps quantify and measure campaign results with the latest analytics techniques.

Katherine has years of experience turning data into stories that guide content and media strategies. She helps clients of all sizes execute data-driven communications and marketing. To do this, she builds audience personas based on hundreds of data points – including core values, media habits and demographics. By identifying and monitoring key metrics at the outset of campaigns, she helps ensure progress toward the goals that matter.

Katherine comes to VOX from our sister agency, FleishmanHillard. While on their Social Media & Analytics team, Katherine conducted paid, owned, and earned social media audits for a variety of clients including AT&T, Google, YouTube, and Chili’s. Prior to FleishmanHillard, Katherine was a Multilingual Project Manager/Developer at the Kerry Group in Saint Louis, Missouri. The small experiential firm executes grassroots programs for Shell Oil Lubricants (Pennzoil, Quaker State, Shell Rotella), Japan Tobacco International, and Lupus Foundation of America.

Katherine attended Florida State University in Tallahassee Florida and graduated with a Masters in Integrated Marketing Communication. While at Florida State, Katherine was a Research Assistant at Florida State’s Center for Hispanic Marketing Communication where she conducted research on the attitudes, media habits, and opinions about shopping and other-related topics of people of diverse backgrounds. Katherine received her Bachelors in both Marketing and Spanish from Missouri State University in Springfield, Missouri.

Being a native St. Louisan, Katherine is an avid Cardinals fan. One of her favorite things to do is attend baseball games with friends and family. She has visited 5 baseball stadiums so far but plans to visit more in the future. Outside of work, Katherine enjoys spending time with her two small dogs and playing in recreational volleyball leagues.