In today’s world, consumers want to connect with people, not faceless corporations. By humanizing your brand’s approach to social and digital communications, you can create a genuine and intentional presence that establishes trust, builds brand loyalty, and engages a social community.
86% of consumers say authenticity is key when deciding which brands they like and support—underscoring the value of personal storytelling."
Authenticity Unlocks New Doors
According to Influencer Marketing Hub (2024), 86% of consumers say authenticity is key when deciding which brands they like and support, underscoring the value of personal storytelling and transparent content in today’s digital economy. At VOX Global, we help companies transform their social media strategies to foster authentic connections with their audiences.
This work includes engaging directly with key stakeholders, spotlighting executives to reinforce company values, and adapting to emerging social media trends to stay ahead of the curve.
Here are a few ways we’re helping clients tap into all that social media has to offer:
- Leveraging the Latest Tools & Offerings: Whether it’s a LinkedIn newsletter for a C-suite executive or developing an Instagram Broadcast Channel, we help our clients explore all that social media platforms have to offer. They’re evolving constantly, so staying on top of what might work for your brand—and what won’t—is paramount.
- Social-first Video: Video remains the top-performing content format across the social spectrum. Rather than repurposing video content shot for another purpose, we’re working with clients to create assets with social as the main distribution channel. What does that look like in practice? We capture short, compelling visuals, shoot vertically, and consider a lo-fi look and feel that we know can feel more authentic than a high-production shoot.
- Humanizing the Brand Voice: We’re helping clients shift away from corporate jargon and toward a more conversational, relatable tone across platforms. Whether responding to comments, posting thought leadership, or crafting clever campaign copy, we help brands sound like people, not press releases. This builds trust, boosts engagement, and ensures that messaging resonates with actual audiences in real time.
We also guide companies on using social media to enhance employee engagement and strengthen internal culture. Social media is a powerful tool for sharing employee stories, celebrating achievements, and highlighting the dedication of individuals who embody your company’s mission. When companies celebrate their people and shared values, it resonates with consumers and community stakeholders.
Increasing Trust Generates More Engagement
According to a 2024 report by PwC, 67% of consumers use social media channels to discover new brands, and 70% seek reviews to validate a company before making a purchase. By embracing genuine storytelling and transparent dialogue through social media, your brand can be one that consumers and other organizations want to hear more from.
