Digital Outreach & Advertising

An ever-growing list of digital platforms, tools and tactics means more and better options to engage your audience – if you can navigate through the clutter. That’s where we can help. We bring what’s most important into focus, creating a custom approach that’s guided by experience, data and creative firepower.

Your Custom Digital Plan

We start with your unique situation and goals: Maybe you need to mobilize grassroots support. Raise your organization’s digital profile. Or create a custom website. Maybe you aren’t sure whether you’re keeping pace with evolving trends – or reaching the right people. Our team includes digital strategists, data analysts, usability experts, programmers and social media mavens. We can empower you to engage the influencers who matter most. All while gathering meaningful insights about your audience and reputation.

Digital Strategy

We empower clients with bold ideas and clearly defined strategy. Together, we implement approaches and technologies that make the most of resources. A focus on attainable, measurable goals keeps projects on track.

Website Design & Development

We offer start-to-finish web support, designing and building on open-source content management systems like WordPress. Our team focuses on user experience design, information architecture, and rigorous testing and QA for a successful, on-time launch.

Digital Advocacy

We persuade and motivate action for causes and issues, whether national or hyper-local. We use statistical models to recruit likely supporters, and drive traffic to online activations. We use tools including microsites, ads, social media, and newsletters to persuade and activate – and draw on deep advocacy expertise.

Content Amplification

Publishing high-quality information isn’t enough to get ‘heard’ online anymore. We help expertly navigate and leverage SEO, email marketing, and social media to deliver content that resonates and raises your voice above the digital noise.

Advertising

We leverage the latest digital targeting methods to grow audiences and increase engagement. We analyze millions of data points to create micro-targeted profiles for your most valued audience segments. Then we deliver ads through, native, social, and traditional digital advertising. On-point creative ensures your message will land.

Data & Analytics

Whether qualitative or quantitative, research is key to optimizing online outreach. Every phase of a project can benefit from data: from stakeholder surveys, usability evaluation or A/B testing our team helps navigate the options and turn data into actionable insights.

Gena Romano

Senior Vice President, Digital

202-772-6972 \ [email protected]

Bailey Witt

Senior Vice President

615-514-2216 \ [email protected]

Inquiries

Get in touch with our Digital and Creative Team.

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