As the leader of our advertising practice, she develops focused advertising plans that include the latest technologies and cross-channel strategies. She manages campaigns that reach precise audiences and accomplish specific business and advocacy goals. She combines her expertise in media planning, creative development, and analytics measurement to reach influencers online and tell her clients’ stories through content development, social media community building, and advocate activations.
Before joining VOX, Bailey was the Director of Graphic Design for the University of Kentucky Student Activities Board. In this position, she provided graphic design support and managed creative strategy. She worked primarily with event promotion design, in addition to her involvement in planning the organization’s student programming. In 2010, she moved to Washington, DC, to work on Capitol Hill before becoming a member of the VOX team. After working in the VOX D.C. headquarters for nearly four years, Bailey moved to Nashville, TN, where she continues supporting clients and expanding the firm’s digital capabilities.
Bailey graduated with a B.A. in Telecommunications and Business from the University of Kentucky. When she is not working at VOX, Bailey loves to cook and enjoys attempting to prepare her Italian family’s favorite recipes. Also in her free time she exhibits a deep passion for the Kentucky Wildcats and the Pittsburgh Steelers.