As part of the account team for a major financial institution, Cassidy supports strategy and content development for the organization’s Executive and Enterprise social media programs. She also leads executive visibility work for one of the organization’s top leaders, providing strategic counsel, identifying and supporting event opportunities, and crafting messages to effectively reach internal and external audiences.
Before joining VOX, Cassidy worked for a digital marketing agency in Pittsburgh, Pennsylvania as part of the PR/Social Media team. She has a history of working across industries, including in financial, food and beverage, and utility sectors. Cassidy is a graduate of the University of Pittsburgh, where she studied communications, psychology, and public and professional writing.