As tempting as it may be to use the same playbook for every campaign, experienced communications professionals understand that every campaign is unique. With that said, that doesn’t mean we aren’t always looking for those best practices that can, in general, carry over from campaign to campaign.
Our team helps clients: identify their audiences, understand who they are and the narratives driving their engagement, and positively influence and what they think and do.
To further its mission of increasing education attainment after high school in the U.S., a leading national education foundation identified an opportunity audience to further its engagement: politically interested conservatives.
Helping clients identify their audiences, understand who they are and the narratives driving their engagement, and positively influence what they think and do.
How Lumina Foundation & VOX Global Positioned Higher Education as Infrastructure on the Hill
Using data for communications campaigns can feel a lot like stepping on a scale. Seconds — which feel like minutes — pass by as the scale ponders whether to give you good news or bad. Of course, whether it’s good news or not likely depends on what the scale told you yesterday.
You’ve read the latest book and listened to the latest podcast about why humans behave irrationally. Now, you’re trying to figure out how to apply this “new behavioral science thing” to all your communications campaigns, and wondering which nudge is the silver bullet to blowing your performance out of the water.
COVID-19 is impacting all areas of life — public health and safety, business operations, the economy and our day-to-day interaction with others.
One billion people in 192 countries around the world today are planting trees and signing petitions; deliberately choosing to be green. Earth Day is hands down the single biggest day of action to protect the environment.
“If behavioral science is a business, it had a great R&D department for many years, but nothing else. Now it has a great shipping department, too.”