For VOX, data analytics is the fuel behind smarter strategies, more creative and relevant content, and measurable results.
Through our consumer intelligence and social listening tools, we can identify messages that will resonate with audience, understand what motivates them to act, and evaluate the effectiveness of our efforts in real-time.
Yet it’s not just the data that makes us effective. Most critical to our efforts are the people who turn that data into actionable insights.
Simply stated, we communicate to move people to act. Persuasive communication begins with understanding how each of us makes decisions.
To harness the power of behavioral science, VOX partners with Dr. Neil Lewis, Assistant Professor of Communication and Social Behavior at Cornell University. Dr. Lewis is an expert in synthesizing research and empirical data to understand how each members of target groups think and make decisions.