Communicating Amidst the COVID-19 Pandemic

The COVID-19 pandemic has upended our lives. Virtually every part of society is feeling the impact and we’re all facing unprecedented challenges. During this time, effective communications—whether to employees, customers or other stakeholders—are more important than ever.

At VOX, we’re counseling a wide range of organizations—corporations, universities, NGOs and more—that are grappling with the consequences of COVID-19. While our team is working remotely to stay safe, we have not slowed down in supporting our clients as they deal with these new challenges.

From employee engagement and executive communications to social listening, behavioral science, virtual event management and more, we’re deploying a full toolbox of communications strategies and tactics to help clients communicate effectively with key audiences, take a leadership role and navigate the current crisis.

These are unprecedented times and we are partnering with our clients to emerge from this crisis and prepare for the future.

Employee Engagement

Employees are anxious about the future. They are looking to their employers for clear, timely and compassionate information, policies and actions. As the world re-opens, companies of all sizes across industries should develop communications strategies that help teammates feel good about returning to work and fill them with purpose. VOX can support you in developing and executing a strong employee engagement strategy.

Executive Communications

Consumers expect companies to play a leading role in tackling the COVID-19 pandemic and care for their employees. How businesses act today will have a lasting impact on their reputation. Through op-eds, blog posts, social media and more, VOX can elevate the voices of key executives to show how your organization is stepping up and leading during this time of crisis.

Social Listening

Social media has become a lifeline and a key source of up-to-the-minute information for influencers and the public at large. It is also a forum for backlash, criticism and misinformation that pose serious reputational hazards. VOX’s social listening can be the radar that acts as your early warning system and signals when and how you need to engage.

Behavioral Science

In partnership with Dr. Neil Lewis, Assistant Professor of Communication and Social Behavior at Cornell University, VOX can leverage behavioral science research to better understand how your audiences think, feel and make decisions. We apply this research to your messaging and content strategy to help move your audiences to action at a time when society-wide behavior change is critical.

Virtual Events

As many of us engage in social distancing and follow shelter-in-place orders, countless organizations nationwide have been forced to convert in-person events to virtual formats, often on short notice. Whether you are an event organizer or participant, VOX can manage virtual event logistics, raise awareness and drive registrations, offer speaker training and develop collateral.

Video Creation

Video is one of the most powerful communications tools. While shoots on location may not be an option right now, there are many other ways to create compelling videos during this time of social distancing. From using animation and stock footage to recording interviews through video chat programs, VOX can help you connect with people through visual storytelling.

Email Newsletters

Email newsletters have emerged as a key tool for organizations to provide timely updates, share stories and shape larger narratives about how they are responding to the pandemic. VOX can design and develop a newsletter template, capture and curate stories, write and distribute the newsletter, track engagement and offer recommendations for continual improvement.