Establishing a Global Payments Brand as a Security Leader
At the same time, our client was rolling out a series of new products and services to enhance customer experience and security. Our team was enlisted to help this major electronic payments brand successfully navigate the challenge and position them as a security thought leader.
In this environment, our client wanted to focus attention on the security of new products to position the impending change as a step forward and highlight the company’s broader commitment to security. We established the company’s leadership in cybersecurity by engaging traditional and social media through the use of infographics, animations and other tactics to educate the public, leverage the product launches and highlight the data security innovations. These efforts allowed the company to establish a steady drumbeat of credibility on the issue of cybersecurity, especially at a time when large data breaches were receiving heightened levels of attention.
Identifying Thought Leadership Opportunities
Our team identified speaking opportunities nationally and inside the beltway to enhance relationships with policymakers, reporters and other influencers. By speaking to the company’s longstanding commitment to both innovation and security, these opportunities elevated the corporate profile on key issues and also positioned key executives as thought leaders in the industry.
Setting the Industry Standard
Using Data & Behavioral Insights to Build Policy Support
Climate Change & Environment, Diversity & Inclusion, ESG Reporting & Consulting
Managing the ESG Backlash: Why Value Matters More than Values