Putting Indianapolis on the Map as a Talent Hub
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When The Mind Trust started the Innovation School Fellowship in 2014 to entice leaders to move to Indianapolis and start a new type of public school that blended the best of district schools and public charters, it enlisted our team to help entice candidates to apply.
The Solution
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A Digital Push
Our team set out to help The Mind Trust grow awareness of the Innovation School Fellowship through the key social media channels used by education leaders and innovators: Twitter and LinkedIn. This involved creating compelling content, including a video script and web landing page, to tell prospective applicants about the promise of the Innovation School Fellowship. VOX then developed and executed a digital advertising strategy to drive traffic to the video landing page, where viewers engaged with interactive content and information about how to apply for the fellowship.
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