Putting Indianapolis on the Map as a Talent Hub
When The Mind Trust started the Innovation School Fellowship in 2014 to entice leaders to move to Indianapolis and start a new type of public school that blended the best of district schools and public charters, it enlisted our team to help entice candidates to apply.
A Digital Push
Our team set out to help The Mind Trust grow awareness of the Innovation School Fellowship through the key social media channels used by education leaders and innovators: Twitter and LinkedIn. This involved creating compelling content, including a video script and web landing page, to tell prospective applicants about the promise of the Innovation School Fellowship. VOX then developed and executed a digital advertising strategy to drive traffic to the video landing page, where viewers engaged with interactive content and information about how to apply for the fellowship.
Greater Awareness - and an Impressive Crop of Fellows
Using Data & Behavioral Insights to Build Policy Support
Climate Change & Environment, Diversity & Inclusion, ESG Reporting & Consulting
Managing the ESG Backlash: Why Value Matters More than Values