Five Essential Steps to Strategic Communications Success
To help you meet that challenge, we’re sharing a guide we use with clients across various sectors. The steps that follow are being developed for Fortune 500 companies, trade associations, non-profits and more. And, they are winning rave reviews from communications officers and the CEOs they report to.
Here are five essential steps to strategic communications success in today’s challenging environment.
1. S.W.O.T Yourself
2. Engage in Social Listening
Your next essential step involves truly understanding the environment you’re now operating in. This requires you to engage in the latest social listening techniques to identify the topics, themes and sentiments being debated across Facebook, X (Twitter), LinkedIn and other social media channels. Through a smart online analysis, you can understand what’s happening around your issues in real-time and get critical insights into the landscape in front of you. This step is essential for aligning your planning against the online conversations already happening.
3. Uncover New Audience Insights
Artificial intelligence (AI) and predictive modeling are essential tools as they offer communicators a treasure trove for understanding targets and identifying trends. By arming yourself with audience information tied to personal values, psychological drivers, political perspectives, hobbies, daily routines and more, you can take planning to a whole new level and narrow the bullseye for your targeting. In this step, you put big data to work to meet your targets where they are and better determine which messengers are most likely to influence them.
4. Be Human Centered and Precise
5. Nudge Your Audiences Into Action
The final step involves cracking the code on getting your key audiences to act. That’s where behavioral science and nudges come in. Decades of science-based communication theories are available to make your next plan a success and new theories are regularly being uncovered. By using the theories and nudges best suited to your situation, you can create compelling messaging and deploy them – via digital advertising, sponsored content, earned media, influencer engagement and more – to effectively engage your targets.
Yes, the environment you operate in has changed and it can be difficult to break through. But strategic communications planning doesn’t have to be overly complicated. If you put these essential steps to work, you will see results.
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