VOX Global’s SXSW Book List

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Keep the SXSW excitement going and new ideas flowing by adding a few SXSW-approved books to your nightstand or Kindle. Here are a handful of recommendations compiled by the VOX Global team.

The Third Wave by Steve Case

Nashville. Baltimore. Pittsburgh. Expect to see cities like these to rival Silicon Valley as hubs for emerging tech companies, according to Steve Case (co-founder of AOL).

He shared during his session – “A Roadmap for Innovators”– that we are “entering a new paradigm called the ‘Third Wave’ of the Internet where entrepreneurs will vastly transform major ‘real world’ sectors like health, education, transportation, energy, and food—and in the process change the way we live our daily lives.” His book also offers advice for how entrepreneurs can make smart business decisions and strategies.

Who by Geoff Smart and Randy Street

We all know it’s hard to find and keep good talent. In “The New Model for Talent Development,” representatives from Red Bull, a marketing agency, and even a neuroscientist shared their suggestions for identifying and growing your team.

Who uses the detailed research to develop what they call the “A Method,” which stresses fundamental elements to hire the right people to make your company grow.

Start Up City by Gabe Klein

We’ve all experienced how quickly the way we get around cities is changing and what kind of challenges that creates as cities fight to design, build and adapt to transportation challenges – and that is exactly what two Mayors and other experts discussed during “Metro Mobility Revolution.”

One of the panelists, Gabe Klein, discussed his book Start-Up City, which is  about how start-ups can and should work with cities to make a real difference. Klein aims to inspire what he calls “public entrepreneurship,” a start-up-pace energy within the public sector, brought about by leveraging the immense resources at its disposal.

Appitalize on Your Idea by Justin Esgar

During “The Business of Friendships,” Justin Esgar spoke about the power of developing friendships, instead of mere “business partnerships” with individuals from all industries and walks of life to help guide a person through their career and help make their business dreams become a reality.

Justin expands on tips and strategies to develop big ideas to fruition, from strategic networking to patents, to outsourcing and promotion.

Hooked: How to Build Habit-Forming Products by Nir Eyal

“Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?”

During “Hook ‘Em: The Psychology of Persuasive Products,” Nir Eyal delved into the three psychological principles of persuasive product design: Endowed Progress, Hedonistic Adaptation and Dopamine Loops. “Through consecutive ‘hook cycles,’ these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.”

 The Confidence Game by Maria Konnikova

New York Times bestselling author Maria Konnikova explores and explains the psychological principles that make stories so incredibly powerful—and such strong tools of persuasion and deception.

In her talk at SXSW, Konnikova told the fascinating stories about some of the most seductive imposters in history, taking us into the world of the con to examine not only why we believe in confidence artists, but how our sense of truth can be manipulated by those around us.

 

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VOX Global’s SXSW Book List

photo-1450107579224-2d9b2bf1adc8

Keep the SXSW excitement going and new ideas flowing by adding a few SXSW-approved books to your nightstand or Kindle. Here are a handful of recommendations compiled by the VOX Global team.
The Third Wave by Steve Case
Nashville. Baltimore. Pittsburgh. Expect to see cities like these to rival Silicon Valley as hubs for emerging tech companies, according to Steve Case (co-founder of AOL).
He shared during his session – “A Roadmap for Innovators”– that we are “entering a new paradigm called the ‘Third Wave’ of the Internet where entrepreneurs will vastly transform major ‘real world’ sectors like health, education, transportation, energy, and food—and in the process change the way we live our daily lives.” His book also offers advice for how entrepreneurs …

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