COVID-19 is impacting all areas of life — public health and safety, business operations, the economy and our day-to-day interaction with others. We’re washing our hands a lot, staying home and trying to stay six feet apart. People are scared, vulnerable and uncertain. This unprecedented time means we’re all standing on shaky ground. Rules ...Continue reading >
COVID-19 is impacting all areas of life — public health and safety, business operations, the economy and our day-to-day interaction with others. We’re washing our hands a lot, staying home and trying to stay six feet apart. People are scared, vulnerable and uncertain.
This unprecedented time means we’re all standing on shaky ground. Rules are changing for basic external communications, making it difficult for organizations to navigate. A misstep brings a lot of risk, particularly with social media at people’s fingertips to magnify any issue.
Over the past few weeks, we’ve heard a lot of sincere concerns and questions from our clients about: What is the right thing to say? When should it be shared? Is it too promotional? Does this sound too canned? Is it the right time?
While every communication should be evaluated on a case-by-case basis, we offer these recommendations as guideposts for any external communication at this time.
There is no one-size-fits-all roadmap for how to communicate through this chaotic time, but these suggestions can help steer the conversation. Ultimately, the same rules apply pre- and post-COVID-19 — be authentic, be empathic and read the room.Continue reading >
Employees and other internal stakeholders are the cornerstone of an organization’s success. During a crisis, it’s more important than ever to communicate with them regularly and effectively. And, amidst a crisis as large as a global pandemic, to do so with compassion. In a vacuum of information, assumptions are made, anxiety is increased ...Continue reading >
During times of deep crisis and great uncertainty, the federal government has always been at the center of addressing these challenges. This includes working across industries, state and local governments and the U.S. population to provide relief. We see that now as the administration and Congress have joined forces to address the global and ...Continue reading >
Every four years, our collective interest in national politics and societal issues spikes in the months leading up to the presidential election. It’s an important period for our nation and one ripe with opportunity for philanthropic leaders interested in shaping issues and advancing their missions. This is a time when Americans weigh ...Continue reading >
For those of us working on sustainability issues, Climate Week is a big deal. As one journalist put it to us this year, it’s “like Christmas/Valentine’s Day/New Year’s/Super Bowl combined in our space.” Taking place during the United Nations General Assembly in late September each year, Climate Week consists of events across New York City ...Continue reading >
Building an emotional connection with customers is one of the most important factors in business success. Customers are increasingly making purchasing decisions based on what they feel vs. what they know. A Fierce Retail study reported that 82 percent of customers always choose a brand that they feel connected to emotionally. The question ...Continue reading >
Many communicators are hoping to make a difference in their community, whether through education or persuasion. Here’s how small steps can lead to big picture progress. This post was originally published by PR Daily It’s easy to feel that making a difference in how humans act is possible only through seismic change. Whether it’s ...Continue reading >
Ditch your first idea and don’t pitch like a robot, say the winners of the U.S. Cannes Young Lions PR competition. This post originally appeared on PR Week Creativity is a core skill in communications—one you can’t practice enough. Every year, the U.S. Cannes Young Lions competition gives creative professionals under 30 ...Continue reading >
One billion people in 192 countries around the world today are planting trees and signing petitions; deliberately choosing to be green. Earth Day is hands down the single biggest day of action to protect the environment. But mitigating and adapting to climate change demands sustained changes in daily behavior – Earth Day, every day. ...Continue reading >
This op-ed was originally published by Sustainable Brands. Whether it’s in Super Bowl ads or annual financial reports, employee communications or job interviews, companies big and small are talking about how they’re working to address societal challenges. And they’re doing so for good reason: Data on consumer ...Continue reading >